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KENNETH ANNAND

KENNETH ANNAND

Attorney and Sneaker Law author
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Kenneth Anand is an award-winning author, professor, and the co-founder of SNEAKER LAW.  He is a creative advisor and business owner. Kenneth regularly advises designers, musicians, founders and other talented individuals to help protect and grow their businesses. Kenneth is also Director of Client Relations at Jayaram Law where he advises brands and creatives on cutting edge legal issues and he regularly consults for startup companies in the streetwear and sneaker space.

Kenneth was formerly the General Counsel & Head of Business Development at YEEZY Apparel, Kanye West’s sneaker and fashion house. Prior to YEEZY, Kenneth practiced law in NYC for over 15 years, advising companies, executives, and entrepreneurs in employment, intellectual property, and entertainment matters. Kenneth has spent over 22 years of his career helping some of the most well-known creatives and creative businesses at every level, and has made it his life mission to educate and empower creatives who are often marginalized and exploited.

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BLACK FOOTWEAR FORUM 2025

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